Battle of the soup bases...house-made stock vs. canned broth

It shouldn't be too much of a shock that stock is better than broth.  But, who knew that it would be more cost effective?  It was a surprise to us that we could make our own stock for significantly cheaper than buying prepared broth.  For years we had been using canned broth in our soups and thought we were making a good compromise between a cheap powdered soup base and an expensive homemade stock.  Then a few months ago we found that our soup ingredient cost was too high and did some brain storming to figure out what was wrong and what we could do to remedy it.  In the end, we're making better tasting soups and sticking to our budget.  Life is good for our soup eating customers and us!

Left: chicken broth   Right: chicken stock